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Presently I am leading UX efforts for Amazon Coins (digital currency for Amazon Appstore). Amazon Coins work on Fire TV and Tablet, Android devices, Web, and Kindle devices.

Previously I was working as Sr. Interaction Designer at NVIDIA in Santa Clara, CA. I was directly involved in the next generation software, GeForce Experience. I led the design efforts for SHIELD family – SHIELD TV, SHIELD Tablet, and other gaming devices.

Before NVIDIA, I was working as UX designer at MicroStrategy in Vienna, VA. There I used to deal with next generation BI products for different platforms including iPad, iPhone, Android phone/tablet, Blackberry, Web and Desktop.

I  finished my MSI (Master of Science in Information) in HCI (Human Computer Interaction) and SC (Social Computing) from the School of InformationUniversity of Michigan in December 2010.

After completing my Bachelor’s from the Department of Design at the Indian Institute of Technology Guwahati, India in May 2008, I looked for an opportunity where I could test my subject understanding of Human Computer Interaction and Usability. I joined Fair Isaac Corporation (India) in June 2008, as a User Experience (UX) Engineer and started a Usability group with my colleague at its India office.

My enthusiasm for pursuing a professional outlook of design always motivated me to look out for new avenues and opportunities in this field. My summer internships at companies like NTT DOCOMO Research Labs (US), Tipping Point Partners (USA), Graphic Communication Concepts (India), and UE-Management (Germany) gave me a business perspective towards design, thus justifying the need and demand for UX professionals globally.

Today’s market is inundated with products but new age customers are not just looking for tools to complete their tasks. Instead they are looking for simple, thoughtful digital products that will add value and joy to their quality of life rather than take away from it. That’s one of the reasons for the shift from Profit Centered Business process to the User Centered Design process in the market.

With detailed knowledge of design and technical know-how, I aim to consistently bringing design concepts to life with prototypes and quickly iterating complex interactions. I always strive to unite disciplines within organizations and place focus on user needs through a user-centered approach to design.

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