Comparing navigation pattern prevalent in Asian Countries
Aim: To understand the cultural impact on user interaction.
Duration: 1 month (Fall 2006 | IITG, India)
Methods Used: Information Architecture, Literature Survey, Persona Creation, Scenario Analysis, Heuristic Evaluation, Eye Movement Analysis, Usability Metrics, Repertory Grid Test.
Brief: This study aims to unveil and analyze the difference in cognitive understanding and perspective of internet users in Asian Countries. People differ from each other in region, religion, culture, Upbringing, Technical Know-how and surrounding environment. These differences account for different understanding of the same topic. I analyzed two websites from India and Pakistan on the basis of following factors to support my proposition.
- First Impressions
- Making Contact
- Browser Compatibility
- Knowledge of Users
- User Satisfaction
- Other Useful Information
Paper Presentation: The paper was compiled and presented in the seminar conducted at the end of the course ‘Instructional Design and Multimedia’ . A part of the study has been shown below in the form of a slide presentation.