• [Fig. 1] Conducting user research in the rural part of India

  • [Fig. 2] Shows User’s Reason for owning a mobile phone

  • [Fig. 3] Shows features used and preferred by target user

  • [Fig. 4] Clusters found after the user research

  • [Fig. 4] Shows various divisions of mobile screen done for testing

  • [Fig. 6] Shows snapshot of the mobile UI developed for testing