Masters of Science in Information
GPI: 3.84/4.0 (2009-2010)
School of Information
University of Michigan, USA
Bachelors of Design
CGPA: 8.69/10 (2004-2008)
Indian Institute of Technology (IIT)
Guwahati, India

Research Interest

User Experience Design
Mobile UI and Interaction
Touch Devices
Cross-Cultural Adaptation
Usability Evaluation
Interaction Design
Design Strategist

Work Experience

  • Amazon (Amazon Coins), Seattle (WA), USA

     Duration: Jan 2017 to present

    Role: Design Lead

    • Own UX on all platforms (Android devices, Kindle devices, Fire TV, Fire Tablet, and Web).
    • Primary focus on creating elegant and customer-focused designs that provide a superior retail experience working in close collaboration with business, product, technology, and design teams across international locations.
    • Develop and provide thought leadership in the retail user experience across devices.
    • Leverage available insights like market analysis, customer feedback, site metrics, and usability findings.
    • Use business requirements, usability findings and market research to develop scenarios, use cases, and high-level requirements
  • NVIDIA Inc., Santa Clara (CA), USA

     Duration: May 2015 to Jan 2017

    Role: Lead Designer

    • Help define UX strategy and prioritize the overall product roadmap, working closely with the marketing team, visual design / brand team, engineers, and data scientists
    • Establish and promote design guidelines, best practices, and standards
    • Collaborate, mentor, and grow a team of UX designers to deliver & launch great designs
    • Map user journeys, design interactions, and create interfaces that produce a thoughtful and uniform user experience
    • Identify and track key metrics that measure the success of the UX. Utilize user data to impact design decisions.
    • Define and design A/B tests to improve user experience and key business metrics
    • Lead and participate in product development process – research, brainstorming, iterative design and testing
    • Take broad, conceptual ideas and turn them into something useful and valuable experiences and products.
  • NVIDIA Inc., Santa Clara (CA), USA

     Duration: Dec 2012 to May 2015

    Role: Senior Interaction Designer

    • Directly responsible for delivering User Experience visions, UI specifications, wireframes and prototypes for GeForce Experience
    • Apply strategic thinking to design and deliver innovative end-to-end user experiences that optimize among user needs, business goals, and technological realities across different platforms
    • Driving the product designs from ideation to implementation, by collaborating with a larger multi-disciplinary team that includes Product Management, engineering, marketing, and customer support
    • Day-to-day task includes turning ideas and visions into concepts, and then translating those concepts into designs that illustrate simplicity, despite complexity of the system
    • Take ideas and concepts, and visualize them in such that they are communicated effectively and compellingly for internal leaders, partners and customers
    • Mentor new members of the design staff during the on-boarding process. Evangelize new interface guidelines and design patterns
  • MicroStrategy Inc., Vienna (VA), USA

    Duration: Feb 2011 to Dec 2012

    Role: UX Designer / Program Manager

    • Lead UX design efforts for features spread across iOS (Apple), Android, Blackberry, Web; serving various verticals
    • Work closely with developers to facilitate the implementation of user experience designs and ensure UX compliance and consistency
    • Conceptualize and articulate complex ideas, then document them (using appropriately chosen, informed deliverables such as sketches, wireframes, prototypes, site maps, user flow, personas, and scenarios) to drive decisions, facilitate understanding, and reach consensus
    • Participate in end-to-end projects by ensuring user experience and business objectives are met from the point of project initiation, through discovery, definition, concept development, and refinement
    • Turn requirements into user flows, wireframes and visual mockups to explore new user interface designs
    • Rapidly prototype and develop user interface features for Business Intelligence platform
    • Build the next generation of interactive data applications for mobile devices such as the iPhone/iPad 
  • All About Awareness LLC, Flint (MI), USA

     Duration: Dec 2010 to Feb 2011

    Role: Web Accessibility Consultant and Designer

    • Design, develop and implement an accessible website with AAA conformance and Section 508 compliance
    • Test and validate the site using automated and manual accessibility tools
    • Created design prototypes, including graphic design, site navigation, and layout of content, for extensible website design 
  • Tipping Point Partners, LLC, New York (NY), USA

     Duration: Sep 2010 to Dec 2010

    Role: Usability Auditor and UX Engineer (Intern)

    • Plan and conduct User Research, Contextual Enquiry, User testing and Usability Testing
    • Analyze and report back the test results to the Developers and the Design team
    • Major role player in the Agile software development process 
  • NTT DOCOMO Communication Lab, Palo Alto (CA), USA

     Duration: May 2010 to Aug 2010

    Role: User Research Engineer (Intern)

    • Developed information architecture, interaction pattern, and optimized the UI for the android based application
    • Planned, conducted and analyzed Usability testing using hi-fi prototype
    • Developed and constructed use case scenarios, task flows, wireframes, prototypes and mockups
  • Usability People International GmbH, Cologne, Germany

     Duration: Apr 2010 to present

    Role: User Experience Lead

    • Prepared, facilitated, analyzed and reported all the research efforts across the US division of the company
    • Created valid user research plans for a variety of usage scenarios. Tested various ideas and quickly turn around results based on tight deadlines
    • Gained expertise in e-commerce usability testing practices, including running usability test and analyzing findings as well as information architecture principles 
  • Business Brokerage Company, Ann Arbor (MI), USA

     Duration: Jan 2010 to Apr 2010

    Role: User Experience Consultant

    • Design and develop high-fidelity interactive prototypes using HTML, CSS, JavaScript
    • Compile, analyze and report usability findings, including design recommendations
    • Managing web content using CMS (WordPress and Drupal)
  • Ann Arbor Center for Independent Living, Ann Arbor (MI), USA

     Duration: Jan 2010 to Apr 2010

    Role: Usability and Web Accessibility Resource

    • Design, develop and incorporate accessible website with AAA conformance
    • Evaluate and conduct tests to assess usability and disability features
    • Provide presentations and training sessions on accessible Web design and development 
  • Smithsonian National Museum of Natural History, Washington (DC), USA

     Duration: March 2010 to March 2010

    Role: Usability Auditor and Web developer (Intern)

    • Evaluated and redesigned the web interface of ‘World of Maps’ project.
    • Database development and administration along with the database optimization
    • Developed UI patterns and web templates for organizations internal use
  • Fair Isaac Corporation (FICO), Bangalore, India

     Duration: Jun 2008 to Jul 2009

    Role: User Experience Engineer

    • Worked on Information Architecture, Task flow and Usability Analysis of the existing products
    • Developed a standard design pattern & heuristics library for the quick reference of developers & designers
    • Led efforts in the redesign of a FIC enterprise application suite, a project to unite all major legacy products 
  • UE-Management, Dusseldorf, Germany

     Duration: May 2007 to Jul 2007

    Role: Usability Consultant (Intern)

    • Collaborated on the concepts of Web Accessibility, Validation, Usability and Visual Architecture
    • Implementation, which involved user testing, prototyping, Data Management, Brand-analysis
    • Project achieved AAA conformation from W3C 
  • Graphics Communication Concepts, Mumbai, India

     Duration: May 2006 to Jul 2006

    Role: Communication Design (Intern)

    • Acquired the minute & intricate concepts involved in brand identity and graphics
    • Worked with visual designers to manage and develop marketing campaigns for clients 
  • Jayna Packaging Pvt Ltd, Mumbai, India

     Duration: May 2005 to Jul 2005

    Role: Design Intern

    • Collaborated in a team on Industrial assignments to explore new concepts of packaging and merchandise display
    • Did innovative explorations from ‘Corrugated Sheet’ in the domain of consumer products and FMCG packaging 

Skill Set

Persona, Scenario making, Use Case Development, Task flow, Paper Prototyping, Brainstorming, Focus Group, Story boarding, Sketching
Think-Aloud Protocols, Contextual Inquiry, Cognitive Walkthrough, GOMS Modeling, Heuristic Evaluation, Survey Design, Affinity Diagram, Eye Movement Recorder, Task Analysis, Reaction Time measurement
Requirement Gathering, Information Architecture, Interaction Design, Use Cases, UML, System Analysis, Understanding User, Requirements and generating Conceptual Models 
Adobe Illustrator, Photoshop, Dreamweaver, Indesign, Macromedia Flash, Corel Draw, 3Ds Max, Solid Works, Ms Office, MATLAB, Visio, Content Management System (Drupal and WordPress) 
C, C++, HTML, CSS, Python on Google App Engine, PHP, MySQL 

 Academic Awards

  • Awarded prestigious ‘Bhamashah Award’, 2008-2009 for excellence in Graduate Studies
  • Awarded prestigious ‘Maharana Fateh Singh Award’, 2003-2004 for excellence in Senior Secondary Examination
  • Won first prize at national level in ‘first all India national level Science competition –Putni Vignana’, 1999

Extra Curricular Activities

  • Head of Event Management Team of Techniche 2006 (Techno management fest of IITG), coordinated 33 Techno-Management events in 3 days
  • Organizing team member of Manthan 2006 (Intra IIT Cult Fest)
  • HMC member ‘Kapili’ House of residence, 2005-2006
  • Head of Design Team of Techniche 2006
  • Head of Design Team for campus magazines and newsletters

Courses @ School of Information, Michigan (Sep’09 to – Dec’10)

 Core Courses

  • Ecommunities- Design and Analysis
  • Computer Supported Collaborative Work
  • Information in Social Systems
  • Evaluation of Systems and Services
  • Interface and Interaction Design
  • Recommender System
  • Reputation System
Humanities Courses

  • Fundamental of Human Behavior
  • Theories of Social Influences
  • Information Seeking Behavior
Technical Courses

  • Design of Complex Websites
  • Game Theory

Courses @ Department of Design, Guwahati (Jun’04 to May’08)

 Core Courses

  • Usability Engineering
  • System Approach to Design
  • System Analysis and Informational Design
  • Instructional Design & Multimedia
  • Design Management & Professional Practice
  • Design Science
  • Design Methods
  • Applied Ergonomics
  • Graphic Design- Principle & Application
 Humanities Courses

  • Applied Psychology
  • Philosophy of Science
  • Sociology of India
 Technical Courses

  • Algorithms
  • Datastructure and OOP
  • Image Processing
  • Real Number Analysis (Mathematics)
  • Engineering Mechanics